Microsoft and me (for a beautiful web)

Today I learned that have launched a beautyoftheweb.com to promote 9. The site’s tagline asks visitors to “Get ready for a more beautiful web”. Microsoft registered their name on 28th July 2010 and the and tagline are too close to mine to be mere coincidences.
Common sense and gut instinct tells me to do something, but what? [source]

Andy Clarke of forabeautifulweb.com