Marketing and Religion

Hermawan Kartajaya on marketing.

I am a marketer, but also a Catholic. From my opinion, marketing has been used unwisely in promoting religions. Marketing should not be used to promote the church, but deeper than that, it should be used to “” the good values found in a religion. The values of goodwill, helping others, loving thy neighbors, etc are something that should be communicated, and not the physical church itself.