Yahoo! Now powers Ovi Mail

I just got a notification from Ovi Mail — it’s an email service provided by Nokia — telling that Ovi Mail is now using Yahoo! Mail technology. The email said:

Ovi Mail is now officially “Powered by Yahoo!”. Users have access to significant improvements, including better social integration, improved contacts management, a more customizable experience, and better search and spam filters.

I tried to logged-in to my Ovi Mail account, and found that it has now the same look, just like what Yahoo! Mail has. But of course, it has Ovi Mai’s identities there like its logo and menu icons on the top. The image logo now only has the word “Mail”, not “Ovi Mail”. (click to enlarge)

You probably heard the news this month that Nokia in in the process of re-branding, by dropping the “Ovi” and simply use “Nokia”

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture — while continuing to deliver compellingopportunities and experiences for partners and consumers alike.” Nokia’s EVP and Chief Marketing Officer, Jerri DeVard [source]

So, how does it affect the users? Nokia clearly stated that Ovi will not be used in the future — I like its name, anyway. So, other product like Ovi Maps and Ovi Store will be “Nokia Maps” and “Nokia Store”, right? Ovi Mail is using domain, will Nokia keep this, or will terminate the service also? I don’t know. Right now, Ovi is just like regular Yahoo! Mail. I haven’t found any reasons to use it as my other primary e-mail.