openads – /thomasarie

Today, I got an opportunity to access the beta release of Google Ad Manager. I got this because I applied for this program in last March. I just activated my account, and it seems good.

The interface is clean, but there are some terms that I do not understand easily for the first time. I just browse in to pages inside the Ad Manager, and after some moments, I can figure out about how it works. Basically, if you’re familiar with advertising script like OpenX, for example, it should not be hard to understand.
There are more detailed information about using this ad manager. Luckily, there is already a brief tutorial about setting up Google Ad Manager on our site or blog. Very useful article! Right now, I am setting up some ad slots here in my blog. Let’s see how it goes. If you want to get invitation, apply now.

Last year April 2007, Google acquired Doubleclick for for $3.1 billion. This week, Google introduced another service — still in beta — called Google Ad Manager. What is Google Ad Manager, anyway?

Google Ad Manager is a hosted ad management solution that can help you sell, schedule, deliver, and measure all of your direct-sold and network-based inventory. (reference)

This new service will give more options for publishers and advertisers to get connected. Before this service launched, Google already has services like Google Adsense and Google Adwords. Unlike these two service, right now Google Ad Manager is not yet open for public. We can apply for an invitation at this moment. Personally, I am interested using this service and I am still not sure whether I will use it for my personal blog or not. But, since I also maintain some other blogs — and some of them have (and will have) an advertising program, I think Google Ad Manager will be a great deal.