New App Store prices increase by round 30% for some countries

Early this month, Apple started to have new pricing for the applications in the App Store. Apple sent out an email informing the new pricing for some currencies, and the currency I’m using right now for my account is Indonesian Rupiah.

Within the next 24 hours, the following changes will be made to pricing on the App Store.
To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:

  • Australian Dollar
  • Indian Rupee
  • Indonesian Rupiah
  • Turkish Lira
  • South African Rand

Additionally, retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.
Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.
Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Banking on iTunes Connect.

This adjustment is because of the exchange rates for some currencies. Right now (when I write this post), based on XE.com, the currency rate is “1 USD = 11284.6 IDR”. To see the historical data of the currency change here’s a figure taken from XE.com (click to enlarge).
Screen Shot 2014-04-06 at 1.00.44 AM
Now, the new price for applications had been published. See these two before-and-after screenshots.
apple_price_1_before
apple_price_1_after2
Now, let’s see the comparison:

  • Old: IDR 9,500. New: IDR 12,000 (Original price: $US 0.99)
  • Old: IDR 19,000. New: IDR 23,000 (Original price: $US 1.99)
  • Old: IDR 39,000. New: IDR 45,000 (Original price: $US 2.99)

The price increases around 30% from the previous.

Leave a comment

Your email address will not be published. Required fields are marked *